In most cases, the brands chosen make the grade in all three. And of course, we ultimately review the results based on the campaign’s initial objectives.įor the first time, we’ve decided to sift back through 18 months of coverage to select the brands that consistently have been doing the best job in those three areas: concept, execution, and results. We then examine the effectiveness of the effort’s execution, and whether or not the original concept translated into actionable programs. We consider them first on a visceral level, deciding which ones strike us as unique, motivating, and relevant to the brand in question.

The editors of PROMO Magazine observe countless promotions from numerous brands each month.

At the heart of every promotion marketing campaign is a need to increase sales, either immediately through purchase initiatives or long-term via brand-building and loyalty development strategies. PROMO salutes 50 products, services, and properties making the most noteworthy marketing waves.

Dorado digital activation agency